ITC to be in control of dry waste administration in Mysuru for 3 years

MYSURU: Segregation of waste is often emphasised as being one of the key elements of effective models. Now, as part of its attempts to make the city a lot cleaner, the has rolled out the Wealth Out of Waste (WOW) initiative, as part of its (CSR), and has signed a memorandum of understanding with the (MCC) for three years – a move that is expected to give a fillip to the civic body’s efforts to solve the garbage problem.
Besides ensuring waste segregation, the MoU will also benefit the financially, who are likely to Rs 3,000to Rs 4,000 in addition to their monthly salary.

The initiative, being undertaken jointly by ITC and MCC, will be carried out in all 65 wards that fall under the civic body’s purview. The primary objective of the project is to cover all institutions – households, workplaces, educational institutions, business establishments and hospitals. While citizens will be encouraged to segregate waste at source, the pourakarmikas too will be trained in sorting the garbage into various categories. The other significant aim of ITC’s initiative is to have a positive impact on the life of the pourakarmikas, by improving their living conditions. According to the agreement, ITC will adopt the 47 centres spread across the 65 wards in the city. Meanwhile, pourakarmikas will be given additional money based on collection of dry waste.

MCC commissioner G Jagadeesha said, “More than 450 tonnes of waste are generated in the 65 wards, of which dry waste constitutes around 40%. Now, the dry waste management will be taken care of by ITC, while MCC will handle wet waste management.” Jagadeesha added that various private companies had come forward expressing interest in taking up public-friendly projects under CSR. “We will shortly convene a meeting with the companies, and inform them about the projects that can be taken up under CSR,” he said.

ITC will collaborate with other stakeholders and oversee the process of implementation of the initiative. “ITC will carry out awareness drives on the importance of segregation of waste, and the need to recycle it among the public. The NGO deputed by ITC will manage drysource collection centres. Such a public-private-partnership (PP) model has been successfully implemented in the purlieu of as many as 19 urban local bodies including that of Bengaluru, New Delhi, etc. The NGO will be assisted by more than 100 volunteers from 6am to 10am every day as part of the endeavor,” Jagadeesha added.

Mayor Bhagyavathi, deputy mayor M Indira, MCC’s health officer Dr Nagaraj were present at the announcement of the initiative, while Murthy, Apsar Ahmed and Ramakant of ITC were also in attendance.

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